I’m a digital strategist with over 10 years of experience working with wellness and values-led brands across e-commerce, clinics, and product-based businesses.

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My background blends brand strategy with conversion rate optimisation, email automation, and content systems  so I don’t just focus on visibility, I focus on turning attention into revenue.

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I’ve worked across make-up, natural skin care businesses, and practitioner-led clinics, helping them clarify positioning, build structured marketing foundations, and create predictable lead flow.

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I’m especially passionate about working with founders who care deeply about what they do but need strategic clarity and structure to grow sustainably.

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Whether it’s refining messaging, building email funnels, or mapping out annual content strategy, I bring both strategic thinking and hands-on execution.