Katie Eder is a freelance Digital Strategist from Auckland

Kia Ora - I'm Katie. The Digital Strategist in your corner.

After 7+ years working with big brands, local heroes, fast-paced agencies, and within big tech (yes, there is a Google team in NZ and yes, I was part of it), I've shifted my focus and energy to something that feels far more personal and impactful to me - partnering with SMEs across Aotearoa and Australia.

I partner with businesses that are ready to grow intentionally - those who are excited to learn, eager to take control of their digital growth, and looking for a partner to provide clear, actionable direction along the way.

My ideal clients are entrepreneurs and business owners who know their digital strategy has untapped potential but need the right tools and guidance to unlock it. They’re not looking for quick fixes; they’re ready to take their growth into their own hands and build something sustainable, with purpose.

What I bring to the table:

- A blend of strategic thinking and hands-on experience across paid media, digital ecosystems, and customer journeys.

- A creative approach that turns complex strategies into clear, flexible roadmaps - tailored for growth.

- A genuine partnership that’s all about collaboration, energy, and creating impact that lasts.

If your digital marketing feels like it’s all over the place or you’re not seeing the results you know you could - I’m here to help you cut through the noise and get back to what truly matters: growth with purpose.

I care about your success — and that means more than just chasing metrics. It’s about ensuring you feel confident and empowered to steer your growth. I want you to have a clear, actionable strategy that aligns with your broader vision, and one that energizes you to take charge.

In my approach, transparency is key. You’ll always understand the why behind every decision and tactic we implement. This isn’t just about following a plan — it’s about building your confidence and giving you the tools to own your growth, so you can make informed, strategic decisions that move your business forward.

Case Studies

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