Karoline Jonsson is a freelance Marketing Specialist from Tauranga

Hi! I’m Karoline and I am a creative, strategic and driven Product & Marketing Specialist with a passion for innovation. I’ve spent my career managing category innovation and global marketing for high-profile NZ brands. I’ve worked within agency as well as global brands and am now freelancing.

Look at me as your remote marketing department. You may need an extra pair of hands to support your in-house team, or don’t have an established marketing function and need tactical or strategic support?

I can help with;

  • Brand Building and Marketing Strategy
  • Category Innovation, Design Research and Consumer & Market Insights Projects
  • Product and Innovation Strategy
  • Project Management

Maybe you need;

  • an extra pair of hands to support an urgent project or,
  • you’re going through a rebrand and need to off-load the rollout to free up in-house resources or,
  • you’re looking to fill a skills-gap?

No matter how big or small, get in touch today and see if I can help.

My Experience
15+ years in Marketing and Product Development my experience spans a range of industries including; health and wellness products, building products, natural skincare, sustainability and high-tech testing equipment.

Case Studies


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