I'm Hattie, a senior creative jack-of-all-trades with 15+ years working across brand, design and marketing teams in NZ and London. I specialise in transforming information into compelling brand stories. I take a collaborative, curious approach to building brands that truly reflect the businesses behind them.

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My background isn't typical for a brand designer. I studied Fine Art Curation before finding my way into the world of brand and design — and that gave me a unique visually analytical lens. Diligent, focused, and meticulous, I lead with big-picture strategic thinking, then roll up my sleeves and get stuck into the detail.  

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Capabilities

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•   Brand Strategy — A clear strategic foundation that guides every creative decision.

•   Brand Identity — A cohesive visual and verbal language built to last.

•   Design — Assets and templates that give your business a consistent presence iin print and digital channels.

•   Copywriting — Short and long-form content for sales and marketing comms.

•   Consulting — Strategic direction and hands-on support for effective brand implementation.

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Why work with me

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Most creative partners specialise in one discipline. I've worked across several.

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With experience as an art director, head of content, copywriter, graphic designer, and ecomm and marketing executive, I bring a breadth of thinking that's not often found in a single collaborator. Strategy, design, copy, content: I'm equally at home across it all, which means less briefing, fewer handoffs, and more cohesive work.

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You're getting a senior creative who can hold the entire brand vision and execute across it.

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Clients

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I founded my studio, No. 23, to help small-medium sized companies and founder-led businesses find their voice. My ideal clients are looking to advance their business and understand the role a strong brand plays in getting there. They know their business inside out, but struggle to communicate it clearly and consistently.

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Whether you're starting from scratch or looking to sharpen what you've already buit, I can help you figure out your next move.