I'm a performance marketing specialist with over a decade of experience building and leading digital strategies across six countries — the UK, USA, Netherlands, Germany, Australia, and New Zealand.

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Before founding Stride, I held senior leadership roles at one of the world's largest agency networks, where I led performance media for brands including The Warehouse, Accor Hotels, and Air New Zealand.

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Five years ago I came home to New Zealand and founded Stride — a performance marketing collective built around the idea that great strategy should be as unique as the business it serves. We specialise in SEO, paid search, social advertising, programmatic, and data & analytics, helping businesses grow with purpose and real, measurable results.

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I'm passionate about solving business problems, developing high-performing teams, and making performance marketing accessible to businesses of all sizes.

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If you're looking to grow your business online, I'd love to connect.