I'm Ellie Smith, a graphic designer based in Tāmaki Makaurau Auckland, specialising in print and brand identity with a particular love for work that feels handcrafted and human.

​

My approach blends hand-drawn elements with thoughtful design to create work that captures a brand's unique personality. Handcrafted typography is my specialty – I believe that kind of warm, considered approach makes for design that feels genuinely distinctive rather than off-the-shelf.

​

With over 10 years' experience across New Zealand and the UK, I've worked with clients including the New Zealand Maritime Museum, The Warehouse, and Tāmaki Regeneration, as well as a wide range of small businesses and independent brands.

​

I specialise in:

​

Brand identity & packaging  

Publication design  

Poster campaigns  

Trail & map design  

Children's activity sheets & booklets

​

I work closely with clients throughout the process and care deeply about getting it right.

​

You can see my work at elliesmithcreative.co.nz