Bradley Fulcher is a freelance Email Marketing Specialist from Christchurch
Even after 20+ years, email marketing continues to stay relevant and with an ROI fo 36:1, is one of the most effective channels that you can use to engage your customers and guide them to conversion.
However, the past two years have meant email marketing best practice and trends are changing faster than ever. Keeping up is becoming more important than ever to have your emails stand out amongst a sea of others and maximise engagement. That's where I come in...
I'm Bradley – a marketing operations and email marketing specialist with experience across financial technology, software, charity, health, and education organisations, both in New Zealand and the UK. Here's what I can help you with...
📧 EMAIL DESIGN, STRUCTURE AND COPY
- Building and refining responsive and engaging emails across the board, from thought leadership pieces and newsletters to event invitations and automated flows
- Utilising appropriate content hierarchy, visual assets, calls to action, and copy structure to guide the recipient to conversion across different devices
- Copy proofing and editing to ensure suitability for channel, your tone of voice and brand
- Email template testing to make sure your emails are suitable across multiple email clients and nothing breaks
🆎 A/B TESTING
- Comprehensive testing of subject lines, pre-header text, send time and email elements to uncover what is most likely to get your recipients to engage
📋 SEGMENTATION AND DATABASE HEALTH
- Establishing refined segmentation criteria and audience targeting strategy
- Contact re-engagement strategies
- Cleansing contact records and reducing database decay
📫 EMAIL DELIVERABILITY AND CONVERSION TRACKING
- Investigating where you emails land in recipient inboxes and what to do to improve your sender reputation
- Setting up conversion tracking measures so you have visibilty over the performance of campaigns
Is what you're after not listed above but still releated to email marketing? Get in touch and we can discuss! Allow me to help you make the most of your email marketing in 2022.
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