Meet Bex Story: Freelance UX & Product Designer in Auckland

Hi I'm Bex a lead UX / product designer based out of Auckland with over 8 years experience in the tech industry in NZ and USA.

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I help busy SaaS teams with overflow work their internal design team doesn't have capacity for or the skillset for.

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I'm guessing your objectives are to design and build a product that attracts high paying loyal customers.

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My focus is high ROI design and design decisions that impact real business metrics (e.g. increase sign up conversions, decrease time it takes to see value, reduce churn etc)

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For the past few years I've worked with EquipmentShare. A fast growing USA based scale up in the construction equipment space (in 2023 they just closed $290M funding round and $1B bond offering)

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I still contract to EquipmentShare helping senior leadership team with strategic projects the internal designers don't have time or skill set for.

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Before that my team roll out NZPosts rebrand with a full web platform redesign + design system build and implementation.

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I would love to hear about your exciting project!