Meet Ben Seelen: Freelance Email Marketing Expert in Nelson

Hello, I'm Ben Seelen, an email marketing expert and partner with Klaviyo and Omnisend.

I built and sold my own brand and now head up eCommerce at Rugby Bricks, so I understand the full ecommerce playing field: acquisition, retention, contribution margin and how email ties it all together.

In 2025 the brands I worked with generated over $4.5 million collectively from email, driven by a strategy built around retention, contribution margin and actual customer behaviour. If you want incremental revenue, cleaner data and customers who comment “this is one of the only brand emails I actually want to open!”, then get in touch.

How I work:

Build

Full setup of flows, segmentation, templates, design and copy. Everything built around your customers and how they buy.

Run

Ongoing management where we plan, write, test and optimize monthly. You get consistent revenue, cleaner reporting, and a channel you don’t have to babysit.

Advise

For teams who need strategic guidance, support and direction. Sometimes the biggest lifts come from small adjustments.

Ideal Client:

I work best with businesses generating between $200k and $5M/yr in revenue, beyond that I firmly believe your best to bring it in-house! If you recognize the importance of email marketing but lack the time or expertise to maximize this channel, I'm here to guide you through it.

Let's transform your email marketing into a powerful revenue driver.