Scaling a Franchise Network to Full Operational Capacity

The Problem: A national franchise with 300+ Google Ads across different regions. Each franchise owner had different priorities and budgets. The result was a high cost-per-lead and a lot of enquiries for services that were not a business priority.

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The Work:

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•   Service Audit: I identified the high margin services that drove profit.

•   Rebuilt the Structure: I scrapped the 300 messy ads and rebuilt the account around those high-value services.

•   Lead Quality Filter: I tightened the keyword targeting and ad copy to be very narrow but highly targeted.

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The Result:

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•   60% Lead Increase: Went from ~800 to ~1,300 leads per month.

•   At Capacity: The marketing worked so well the business had to ask me to scale back spend because their teams couldn't keep up with the physical workload.