eCommerce - 25% Revenue Increase

The Problem: An old Google Ads account with 6,000+ products was a mess. They had hundreds of individual ads running, but because the spend was so fragmented, Google’s AI couldn't "learn" fast enough to optimize anything. They were spending money on clicks for low-margin parts while big-ticket items got ignored.

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The Work:

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•   Account Consolidation: I killed the hundreds of individual, low-performing ads and moved them into, high-data Performance Max campaign.

•   Margin-First Strategy: I used their sales data to prioritise products that actually make the company money, rather than just chasing high-volume, low-profit sales.

•   Data Aggregation: By grouping the products, we gave the algorithm enough data to actually find buyers instead of just "browsers."

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The Result:

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•   +$50k Monthly Revenue: Grew from $200k to $250k a month.

•   Efficiency: We achieved this without spending a single extra dollar on ads.

•   6.0 ROAS: Every $1 spent returned $6 in revenue.