Waterless Skincare - a brand elevated
Amanda, as a registered nurse, has always been passionate about crafting a skincare brand that was not only good for your complexion but was rooted in making you feel good as well with the power of plant hydrosols. The big point of difference in this skincare range was the base ingredient not being water, which, as it turns out, the majority of skincare brands are, that or alcohol.
Amanda had the bottles and tubs with labels already sorted out; however, she wanted to elevate this as the brand is of a slightly higher price point and the packaging needed to reflect this. Using my connections in the print industry after discussing the solution she was after, I recommended a couple of print companies I could back 100% to produce a stellar job for her. As part of the finishing, Amanda wanted the logo itself as a gold foil, and because there were 4 different-sized boxes, I navigated a one-size-fits-all approach to reduce costs. In needing multiple foil blocks for one size, we could get away with using it on all of the boxes, which was a significant saving.
The local quote ended up being a bit high, so Amanda decided to go with an Australian company, which is where the real trouble began. The deposit payment and the way they did business threw up a few red flags, and Amanda decided they didn't seem trustworthy, so we pivoted back to the local company as we were on a tight deadline to ensure Amanda had the stock in her hands for her pop-up store in December.
The assets that were produced as part of this project include all the box designs expanding on a brand aesthetic that already existed, a blade sign, countersign, and POS materials. We also had to quickly redesign the labels due to a previous print company not releasing this artwork back to her and refusing to make any artwork changes. The new boxes arrived just in the nick of time, and Amanda received many compliments on the updated packaging, which helps sell the products as the value perceived by the customer is on par with what they pay. With all of the new brand assets, when attending markets, etc., Amanda has a cohesive brand presence that looks great and speaks to her ideal customers.
