Various Logo Designs Case Study: Dawn Lodge-Osborn - Logo and Print Designer in Auckland

TITIRANGI PAINTERS
Titirangi Painters are a group of talented artists living around Titirangi, Auckland. They required a redesign of their logo for upcoming exhibitions and to more accurately reflect the incredible and diverse talent of the group.
By using a stylise paint brush with a silhouetted nikau palm, the resulting logo not only accurately show what the organisation does but also reflects the spectacular native bush of Titirangi.

AUCKLAND MACHINE TOOLS
AMT Mazak support manufacturers with sales and training of CNC lathe machines and associated products. The AMT logo is a stylised version of the sharp metal curled swarf that is created when a lathe is cutting metal so the logo is immediately identifiable to the target audience.

PEOPLE ALCHEMY
Based in the United Kingdom, People Alchemy is an exclusive boutique mentoring and coaching service whose target audience are executives from fortune 500 companies.
With such a discerning clientele this logo needed to be sophisticated and represent quality and excellence. With three stylised faces representing growth, learning and alchemy, along with the colour gold, this logo represents the epitope of high standards in people management.

SPEAK
Speak helps organisations by supporting individuals and groups with people management, speaking and communication skills.
The brief was to design a unique logo which clearly represents Speak's business. By designing the 'k' as stylised open mouth, this simple logo immediately portrays speaking and communication. The light-hearted nature of the design connected well with the target audience.

UNITED CHURCH OF TONGA
United Church of Tonga is a supportive community based Tongan church where different denominations congregate for support and worship. The church was established over 40 years ago and has grown to over 8 church locations, with the united principles of Christ, love, support, family, compassion, respect, and tradition. With the launch of a new website, created by Utopia, a new logo was required to be a cohesive visual focal point reflecting the values and beliefs of the church. The logo also needed to be flexible enough to incorporate each branch and specific ministry.