MediaWorks is a project by TomGroenewegen

As creative producer, I was tasked with creating the narrative around this particular case study. This was done through an interview-style testimonial from the client (Burger King) and how their promotion was handled by The Edge radio station. I produced and shot the studio testimonial, and with existing footage from the promotion, as well as bespoke graphics created by me, I edited together this case study:

The Edge and Burger King partnered to create ‘The Edge Safe House Fed By Burger King’.
The multi-platformed campaign was an incredible hit, with Burger King receiving their highest brand awareness over a 3 month period, and an increase in app downloads of 69%.

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Published on
February 9, 2023