Dark Matter is a freelance Branding, Motion Design, Graphic Design project by Benjamin Johnson
Our client, an event promoter, required us to develop a brand identity for an ongoing music event. The concept needed to be tailored to a niche audience of electronic music aficionados and the artwork itself needed to reflect the genre of music.
The concept needed to be versatile with the ability to scale to suit a variety of digital media placements of different sizes, shapes and formats.
We developed the brand, produced 90x variations of final creative assets including a billsticker campaign, digital ads and animated motion graphics.
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