Dark Matter

Our client, an event promoter, required us to develop a brand identity for an ongoing music event. The concept needed to be tailored to a niche audience of electronic music aficionados and the artwork itself needed to reflect the genre of music.

The concept needed to be versatile with the ability to scale to suit a variety of digital media placements of different sizes, shapes and formats.

We developed the brand, produced 90x variations of final creative assets including a billsticker campaign, digital ads and animated motion graphics.