Creating a Brand Identity for a Fitness Business

Logan W. came to me with the need for a logo, business card design and flyer for his brand new personal training business. We worked together to dive deeper into his brand strategy and create meaning to his business.

It turned out he wanted to help other young males how to fall in love with working out, as he used to be them - not knowing where to start or what to do.

The colour blue was an absolute must for him.