Wairarapa Wine
Freelancer
Benjamin
Creative Director
Wairarapa is a premium wine region north of Wellington, celebrated for producing the iconic New Zealand Pinot Noir, its boutique wineries and the wine village of Martinborough.
We were tasked with translating their brand positioning into a fresh new visual identity to set Wairarapa Wine apart. This identity reflects the region's intimate connection to nature - mountains, rivers, and valleys - its contemporary energy rooted in rich history, and its celebration of its outstanding performer: Pinot Noir.
We were tasked with translating their brand positioning into a fresh new visual identity to set Wairarapa Wine apart. This identity reflects the region's intimate connection to nature - mountains, rivers, and valleys - its contemporary energy rooted in rich history, and its celebration of its outstanding performer: Pinot Noir.
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Published on
April 30, 2025
