The Corner

The Corner is a project by LucyKirkwood

Published on
October 30, 2023

The Corner is a beloved neighbourhood pub located in Auckland, New Zealand. The client was looking to refresh their creative direction and update it’s various touchpoints across the identity. This included their logo and branding, food & drink menus, signage, uniforms and ongoing social media collateral.

Our inspiration for the new aesthetic draws from the familiar charm of your local neighbourhood shop signage. Our goal was to encapsulate the spirit of community and togetherness, which is vividly expressed through the use of bold typography, captivating illustrations, and a comforting colour palette. The result is a design that warmly welcomes and exudes a sense of humility.

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