The Corner
Freelancer
Lucy
Senior Brand Design Specialist
The Corner is a beloved neighbourhood pub located in Auckland, New Zealand. The client was looking to refresh their creative direction and update its various touchpoints across the identity. This included their logo and branding, food & drink menus, signage, uniforms, and ongoing social media collateral.
Our inspiration for the new aesthetic draws from the familiar charm of your local neighbourhood shop signage. Our goal was to encapsulate the spirit of community and togetherness, which is vividly expressed through the use of bold typography, captivating illustrations, and a comforting color palette. The result is a design that warmly welcomes and exudes a sense of humility.
Our inspiration for the new aesthetic draws from the familiar charm of your local neighbourhood shop signage. Our goal was to encapsulate the spirit of community and togetherness, which is vividly expressed through the use of bold typography, captivating illustrations, and a comforting color palette. The result is a design that warmly welcomes and exudes a sense of humility.
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Published on
May 11, 2024
