The Athens Yacht Club Restaurant Branding

The idea behind The Athens Yacht Club was to bring a whole new offering to the Christchurch dining scene through a relaxed family style approach, serving all the authentic classics but with modern twists. My role was to help visually communicate this theme through their branding. I designed The Athens Yacht Club logo to look clean, contemporary, and fresh among other more traditional-looking competitors, allowing it to really stand out and fit their restaurant approach.