Eve Wellness Superfood Lattes Packaging

Eve Wellness is a women’s health brand revolutionising the way we talk about hormones, periods, and sexual wellbeing. With a focus on scientifically-backed formulations, Eve Wellness aims to empower a young and ambitious female audience (late teens to mid-30s) to take control of their hormonal health.

Eve Wellness was venturing into the supplemented food category for the first time, introducing a range of 5 superfood lattes – designed as a 3pm pick-me-up that doesn’t involve high levels of caffeine or sugar. The brand was also expanding beyond its traditional eCommerce and health store channels and needed to successfully position itself within supermarket aisles.

Objectives & Goals: The designs had to be eye-catching, clearly communicate the flavours and health benefits, and use eco-friendly, recyclable materials. This product range was also an entry point for customers exploring the brand's more premium offerings, making brand consistency essential.

Solution: I worked closely with Eve’s co-founder and team to create vibrant packaging that aligned with their existing identity. I introduced gradients to represent the flavors, adding a fresh twist to the brand’s color palette. A mouth-watering serving suggestion was included on the packaging, and all designs adhered to regulatory requirements for supplemented foods.

Results: The lattes launched successfully online, with positive consumer feedback on both the product and packaging. The vibrant designs are expected to help Eve Wellness make a strong debut in supermarkets. By building on this successful design framework, Eve is poised to expand its reach and resonate with a wider audience in the health and wellness sector.

Full case study available here: https://wildflowerstudio.co.nz/portfolio-superfood-lattes/

Animated case study available here: https://vimeo.com/1076201684