Logo Designs for various brands

Project Thumbail for Logo Designs for various brands - Michael Tanner
A selection of logo designs for a variety of brands.

hero image - From left to right
The Oak Hanger (Arborist), Desider (Corporate Magazine), EndoCann Pharma Corp. (CBD Medicinal Products), SwissPasses (Swiss Tourism), Free Movement (Clothing/Apparel), Tipsy (Alcohol price comparison app), Otago Honey (Honey Product), Real Steel (Independent Gym), Mobium (Management Consultancy)

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Gallery Images
Oak Hanger Arborist - The logo draws inspiration from the Oak Tree itself, a circular device with imperfect lines to communicate the friendly value that sits at the root of the Brand and the personality of the owner.

EndoCann Pharma Corp. - A corporate-feel logo for a CBD medicinal pharmaceutical company. The logo represents the endocannabinoid system, which regulates bodily functions like mood, pain, and appetite through receptors. This is formed in the shape of the marijuana leaf. This company is based in Canada where medicinal CBD is legal.

Desider Magazine - Desider is the monthly corporate magazine for Defence Equipment and Support (DE&S), aimed at readers across the wider Ministry of Defence, armed forces, and industry. I was tasked with leading the re-design of the magazine, to guide it in an entirely new direction with a new masthead, tagline, and visual style. As part of the new masthead design, I focused on establishing a new tagline ‘an inside look into life at Defence Equipment & Support’. This tagline captures the essence of the magazine and its contents, a people-first publication. This provided a platform for a new masthead that utilizes a framing device to create an intimate space for the name to sit inside.

SwissPasses - I was tasked with completely re-designing the existing website of this Swiss travel brand, bringing it into the modern era through a new brand and website design. I worked to create a brand framework that establishes a new logo and works off the basis of their core offering: providing memorable experiences to Switzerland. The logo represents the mountain vistas that Switzerland has to offer, alongside the two lines underneath that reflect the rail and ski holidays that can be booked through SwissPasses.

Otago Honey - Otago Honey Products produce honey from the pristine Otago Region of South Island New Zealand. The Otago region of South Island New Zealand is at the heart of the brand, which is represented in the logo, with the honey droplet ‘dripping’ out of the 'O'.
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Published on
April 30, 2025