As a high-end virtual staging company, Luxury Staging Pro wanted a website that reflected their brand ethos of sophistication, elegance, and luxury. They approached us with a task to optimize their website for ecommerce sales. We immediately recognized the limitations of their Wix website, which does not allow the sale of services on the platform, and suggested a transfer to a more robust ecommerce platform. The decision to make this transfer proved to be the right one as we noticed a 167% increase in site speed after migrating from Wix to Shopify.
Along with implementing ecommerce functionality, we developed a custom solution where customers can easily upload their images and write notes on each image prior to purchase, saving them time and effort. This feature, coupled with the new website design, made it easier for users to get their images staged, increasing customer satisfaction.
Apart from platform migration, we also performed a comprehensive CRO (Conversion Rate Optimization) on their website design. We were able to identify several pain points that hindered the user experience and conversion rate, such as poor page layout, confusing navigation, and a lack of text contrast ratio, hindering the pages accessibility for visually impaired users. We were able to revamp the website design, making it easier for users to navigate and place orders. Furthermore, the new website design also emphasized the product and made it the focal point of the website, resulting in a dramatic increase in user engagement and purchases made online.
Finally, we refreshed Luxury Staging Pro's branding to better reflect their luxury status. We developed a sleek and minimalist take on their existing branding that embodied luxury and sophistication. The new dark theme brand design is visually appealing while letting the beautiful product imagery speak for itself.
Overall, our branding and web design project for Luxury Staging Pro was a resounding success. We were able to increase site speed, optimize conversion rate, and develop a fresh, sleek, and minimalist branding strategy. The revamped website ensures that Luxury Staging Pro remains at the top of its game in the virtual staging industry.