Replica Health is an AI healthcare startup that enlisted my help to create a brand that embodied their pillars of offering healthcare technology that is innovative, straight-to-the-point, and user-centric.
After completing an in-depth brand strategy workshop with the founders, we developed a full brand strategy for Replica, including custom logos, submarks, typography, tone of voice and colour palette. The bright colours and off-beat illustrations make Replica standout among its competition and differentiate it among healthcare brands.
After completing the brand strategy, we created a landing page for Replica to use to showcase their technology in its beta stage. We built the site on Webflow using custom interactions and full responsive design.