Trilogy

Overview

The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to:

1. Recruit new customers to the brand
2. Increase Trilogy Brand Awareness
3. Increase Market Share

Contribution

• Product Development & consumer trial
• Packaging: copywriting, key USP, positioning within the range
• Compliance
• Pricing and margin analysis
• Category reviews for key strategic retailers in NZ, AU, USA, and Europe
• Go to Market strategy & creation of promo plans per retailers
• Trade Marketing assets: Catalogues, POS, in-store collaterals, trade magazines
• Roadshow & eventing

Outcome

• Won Best Beauty Marketing Campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment
• Yearly forecast was sold two months after launch!
• Due to significant success, the range was extended twice, and a new Booster series was later introduced