Project Thumbail for Trilogy - Gaelle Thieme


The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to 1) recruit new customers to the brand 2) Increase Trilogy Brand Awareness 3) Increase Market Share


  • Product Development & consumer trial
  • Packaging: copy writing, key USPs, positioning within the range
  • Compliance
  • Pricing and margin analysis
  • Category reviews for key strategic retailers in NZ, AU, USA, and Europe
  • Go to Market strategy & creation of promo plans per retailer
  • Trade Marketing assets: Catalogues, POS, in-store collaterals, trade magazines
  • Roadshow & eventing


  • Won Best Beauty Marketing campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment
  • Yearly forecast was sold two months after launch!
  • Due to significant success, range was extended; Vitamin C was extended twice and a new Booster series was later introduced
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Published on
May 11, 2024