'Stuff News' sub-brand
'Stuff News' sub-brand is a project by jameswhitmore
Published on
September 27, 2023
Freelancer
james
Digital marketing manager
This project focused on preserving the Stuff company’s original identity while searching for ways to make it more Gen-Z-friendly and appealing. The approach was to create a sub-brand that perfectly reflects all the target group's wants and needs.
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