NZPost new design system & website

Published on
January 9, 2024

The challenge

  • Each platform in NZPost's suite was a completely new experience for the user to learn
  • Scrum teams worked in silos, duplicating research, design and coding work
  • Designers spent excessive time researching new components and patterns.
  • Internal conflicts over insignificant design decisions.
  • A fast approaching rebrand meant something needed to change, fast.

The solution

  • We implemented a design system.
  • We leveraged Google Materials research-backed open source design system (we didn't need to re-invent the wheel here). Then customised the components to suit our brand identity.
  • A single source of truth: A central repository for design elements and guidelines, where every style, element and interaction and was defined.
    Shared responsibility of design by not just designers, but developers, QA and PO's.
  • A toolkit that designers could drag and drop pre-defined elements to build screens fast.
  • An always-updated design system site for internal and external use.
  • A streamlined process to maintain and improve the design system.
  • A shared language about design details. (Whenever we need to say 'that's not the right red').

The impact
‍* Designers weren't walking blindfolded anymore. Every decision, every design element, every interaction was backed by this blueprint.

  • It ensured uniformity across platforms.

  • Design variables are centrally managed and many instances are managed in one place.

  • We immediately saw a massive reduction in errors and a speed-up in design delivery times.

    Here's how we leveraged the system to overhaul the user experience and rebrand NZPost's digital space.

  • Transformed website from an unsupported platform to a new modern one.

  • Designed & built a brand-new parcel tracking tool.

  • Designed & built a platform for small businesses to ship parcels.

  • Redesigned & built a tool find NZPost locations.

  • Redesigned & built a tool find postcodes to send to the right address.

  • And as a testament to the design system's power, we upgraded our colors, fonts and brand assets to align with NZPost's new brand identity.

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