SAYU: Google Ads campaigns

Client:
A premium period underwear e-shop based in Europe.

Objective:
Raise awareness, drive sales, attain and sustain the desired return on ad spend in the face of intense competition.

Results:
The period underwear market is fiercely competitive, demanding a distinct presence amidst rivals. I accomplished this through a strategic emphasis on long-tail keywords, refined ad copy, and smart targeting techniques, including remarketing. Managing this dynamic account allowed me to experiment with a range of campaign types, generously supported by the budget. The 1000% return on ad spend (ROAS) and a 4x increase in sales volume compared to when the account was taken over greatly exceeded the client's expectations.

Achieved thanks to:
• An effective blend of campaign types (including HTML5 banners and Discovery)
• Engaging ad copywriting, supported by A/B testing
• Enhanced targeting and remarketing
• Ongoing client communication
• Consistent efforts in navigating Google policies (related to nudity, sexual content, etc.)