Ōra King is a premium fresh water salmon brand from the Marlborough Sounds. With the target audience being the top and most discerning chefs and hospitality outlets across the globe - the strategy had to deliver on the sense of this brand being 'in a league of its own'.
The single organising idea for the brand is: balance.
The brand strategy outlined how this concept would translate across the marketing and communications channels and how they would be implemented, the key milestones, costs, timings and measures of success.
The brand imagery has been captured to amplify the concept of balance with simple and pristine water photography by Lewis Mulatero.
The copywriting style echoes that of the primary brand concept of balance, and the secondary ideas of culinary excellence/ a breed of distinction - and aligns effortlessly with the brand imagery.
Ōra King is now a globally recognised brand, used in the best and most highly regarded restaurants and by the best chefs across the globe.