Ōra King - Brand strategy, copywriting

Overview:

Ōra King is a premium fresh water salmon brand from the Marlborough Sounds. With the target audience being the top and most discerning chefs and hospitality outlets across the globe - the strategy had to deliver on the sense of this brand being 'in a league of its own'.

Key deliverables:

• Brand strategy

• Brand story

• Project management for brand photography

• Copywriting

Outcome:

• The single organising idea for the brand is: balance.

• The brand strategy outlined how this concept would translate across the marketing and communications channels and how they would be implemented, the key milestones, costs, timings and measures of success.

• The brand imagery has been captured to amplify the concept of balance with simple and pristine water photography by Lewis Mulatero.

• The copywriting style echoes that of the primary brand concept of balance, and the secondary ideas of culinary excellence/ a breed of distinction - and aligns effortlessly with the brand imagery.

• Ōra King is now a globally recognised brand, used in the best and most highly regarded restaurants and by the best chefs across the globe.