New Zealand Blogger for Superprof (Tutoring Website)
New Zealand Blogger for Superprof (Tutoring Website) is a project by Laura Charman
In 2021 the international tutoring website, Superprof was set to launch its brand in New Zealand. I was part of a handful of writers who needed to rewrite and write content relevant to a New Zealand audience. Topics ranged from craft work to yoga but predominantly were aimed at NCEA students and their studies. This involved:
• Researching the NCEA curriculum and staying up to date with trends within the exams and internal modules.
• Interviewing relevant teachers to get insight into blogs
• Sourcing images and uploading them onto WordPress
• Adapting, proofreading, and editing the content so it matched the brief
• Integrating keywords from SEO research within the writing.
• Over 70 blogs were optimized to create significant reach, including interlinking,
keywords, and external linking.
examples of my Superprof blogs can be found here:
https://www.behance.net/laurahollycharman
