I was briefed to refresh this company brand and run a brand awareness campaign over 3 months - for print, digital, cinema advertising and on a new website a nd refreshed social campaign. So a new logo was created with a new tagline, 'Smiles of Confidence' and the brand was applied these applications plus newspaper/magazine advertising, brochure, signage, stationery. I storyboarded and art directed the photography and video, post-production, copywriting and the website build and created the social media launch assets.