Nelson Orthodontics

I was briefed to refresh this company's brand and run a brand awareness campaign over 3 months for print, digital, cinema advertising, and on a new website and refreshed social campaign. A new logo was created with a new tagline, 'Smiles of Confidence', and the brand was applied to these applications plus newspaper/magazine advertising, brochures, signage, and stationery. I storyboarded and art directed the photography and video, managed post-production, handled copywriting and oversaw the website build, and created the social media launch assets.