You is a project by JoCao

"You" is a passionate women-owned fitness clothing brand that I am honored to have the opportunity to work with. The brand is led by Thao Nguyen and Sarah Tran, who are both experienced fitness instructors and fitness coaches. The brand name "You" holds profound meaning, and I was deeply touched during my meeting with the two passionate women behind it. The "You" brand, with its tagline "You do you," was created with the aim of bringing individuals who are pursuing their dreams closer together. Despite our differences, we respect each other's uniqueness, cheer each other on, and inspire every individual to live their best lives on their terms. Together, we grow and thrive."

The logo for "You" is inspired by the Cho-Ku-Rei Symbol, which represents power, with the Heart Chakra at its core. The serif font used in the logo is a stylized interpretation of the Higher Self Energy Level of the Cho-Ku-Rei symbol. I have been working with the "You" brand since June 2023, and "You" launched its first collection this August. Their designs are centered around simplicity yet carry a powerful message. This project is one that I am immensely proud of, as I've been able to contribute to the corporate image and witness my designs come to life. Don't forget to check it out their amazing products at! ^^

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Published on
August 29, 2023