Bloom - Brand Identity

Bloom is a collection of luxurious and contemporary oil blends for daily and ritual skincare. I designed the branding to explore fresh creative directions, emphasising elegance and a rich sensory experience.

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The visual identity is inspired by nature, combining photography with original illustrations, a bold colour palette, and striking gold accents. The Bloom Affirmation Cards feature 33 unique illustrations, each enhanced with gold ink. Every packaging is finished with embossed golden details on matte red stock, creating a tactile and visually immersive experience that embodies both luxury and ritual.