Chartered Accountants - Brand Evolution & Campaign
I developed this project for Chartered Accountants Australia and New Zealand to support their new marketing materials. My tasks included designing a brochure and creating custom patterns within the brand’s colour palette—primarily navy blue—that could be applied across both print and social media campaigns. The concept centred on establishing a consistent pattern and then ‘disrupting’ it, serving as a visual metaphor for the company’s ethos of combining structured expertise with innovative thinking.
I also refreshed their brochure design, integrating the patterns I had created for the social media campaign to maintain a cohesive and recognisable visual identity. Additionally, the patterns were adapted for social media ads promoting their courses, while the accompanying box design played on the idea of online courses being “packaged,” creating a playful and engaging visual metaphor within the professional brand framework.
