Event & Brand Collateral for Hospitality, Education, and Lifestyle Sectors

🧩 Client Overview

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Over the span of several years, I worked with a range of clients across the hospitality, education, wellness, and luxury lifestyle industries—delivering visual campaigns that blended graphic design, brand strategy, and compelling copywriting. These included:

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•   Kohinoor Asiana Hotel (Hospitality, Wellness, F&B)

•   Chennai Diamonds (Luxury Jewellery)

•   YPO–WPO Madras Chapter (Leadership Network)

•   Amrita Vishwa Vidyapeetham University (Education)

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🎯 Project Scope

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Each project required a unique visual identity tailored to the specific event or offering, including:

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•   Event posters and resort banners

•   Hotel F&B and spa campaigns

•   Luxury retail advertisements

•   University promotional and admissions materials

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My role spanned from concept development and visual design to writing brand-aligned, engaging copy.

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🎨 Creative Approach

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✅ Visual Language

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•   Tailored aesthetics: From watercolor washes for wellness to bold festive graphics for holiday promotions

•   Custom illustration and photo manipulation to evoke mood and atmosphere

•   Typography hierarchy for easy readability across formats

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✅ Tone of Voice

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•   Informative yet warm for education campaigns

•   Playful and celebratory for events and promotions

•   Elegant and aspirational for luxury and spa brands

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✅ Deliverables

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•   Multi-format posters (print + digital)

•   Event invitations and social banners

•   Admissions brochures

•   Web-ready advertisements and campaign visual

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