Ramada Hotel Group – Global Brandbook Design

Client

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Ramada Worldwide Inc. – A leading global hotel chain under the Wyndham Hotel Group, with properties across Asia-Pacific, North America, and Europe.

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Project Scope

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As part of their Asia-Pacific visual identity rollout, I was commissioned to design and develop the official Ramada brandbook. This comprehensive guide governed how brand assets would be applied consistently across vehicle signage, guest communications, print collateral, and in-room elements.

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My responsibilities included:

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•   Layout and graphic design of the full brandbook

•   Technical drawing and visualization of brand applications

•   Writing and refining microcopy (e.g., door tags, tent cards, shuttle messaging)

•   Collaborating with global brand managers for accuracy and compliance

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Design Objectives

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•   Ensure brand consistency across properties, franchises, and marketing channels

•   Provide clear, usable visual specifications for print vendors and hotel staff

•   Translate the brand’s voice and tone into simple, on-brand copy across touchpoints