What I did

Launched LADbible New Zealand (TikTok and Instagram)
End-to-end Strategy & Content Production
Launched LADbible Social in New Zealand and worked on key local accounts (including Amazon Prime and Subway)
Design (brand elements, digital content)
Insights & Listening

LADbible is one of the largest social media publishers in the world with a global audience approaching 1 billion. I was the founding member in New Zealand, brought on to introduce Kiwi’s to their own flavour of LADbible, as well as to lead social and content creation for V Energy NZ, LAD’s first Kiwi client under the new LAD APAC Social Agency.

Launched and grew LADbible New Zealand from 0 to 50k followers on TikTok and 14k on Instagram in 6 months entirely organically and as the sole individual working on LAD NZ.

Pumping out 4 - 5 posts per day and a weekly story segment, I grew LAD NZ to be the fastest growing new brand on social in NZ, and the fastest growing out of 25 LADbible brands.