How Founder driven social content and Meta Catalogue Campaign drove an 39.57x ROAS for a B2B Trade Supplier
Business: Ecommerce Business, B2B, trade suppliers
Service: Meta advertising + social content
DETAIL:
Always having done Google Advertising with another supplier, we launched a Shopify product meta ads campaign as well as a brand campaign including social reels for this business in December 2024 and ran the campaign until April 2025. The founder and by extension the other employees of the business have a great sense of humor in their customer service which we believe their audience enjoys - this clearly transitions into brand loyalty. We created reels for them around the key promotional periods and new product launches. This content paired with carefully considered copy for their Meta Catalogue ads resulted in a 3.5-month pilot to see if Meta was an advantageous advertising platform for them. The results show that it was indeed a success. We look forward to scaling this campaign further with the client.
RESULTS
- Meta Ad Spend: $1.93K
- ROAS: 39.57
- Revenue: $76K
- 263 Purchases
- $7.32 per purchase
