How Meta Ads & Engaging Social Content Drove New Customer Acquisition for a Healthcare Supplement Brand
Freelancer
Jacob
Digital Marketer
Business: Healthcare Supplements
Service: Meta Ads (Facebook + Instagram) + Social Content
DETAIL: This healthcare supplement business, having launched a new Shopify website in 2023, sought to overcome stagnant revenue growth after 12 months. Their primary marketing efforts were focused on existing customers and those already familiar with their brand, with Google Ads being their main paid advertising channel. RUMBLE stepped in to address the need for new customer acquisition. We developed a consistent content calendar encompassing high-quality videography and photography, alongside founder-led content sharing valuable expertise. Our strategy involved initially boosting social media posts to build brand awareness among new audiences. This then evolved into a more sophisticated Meta Ads campaign structure specifically targeting new customers. The overall Shopify revenue is now significantly trending upwards based on new customers discovering the brand and transitioning to repeat purchasers. The success of these acquisition campaigns has allowed for the implementation of a new Klaviyo program to nurture these newly acquired customers.
RESULTS: Meta Ad Spend $15.6K, 5.56 ROAS, $87.2K Revenue, 378 Purchases.
Service: Meta Ads (Facebook + Instagram) + Social Content
DETAIL: This healthcare supplement business, having launched a new Shopify website in 2023, sought to overcome stagnant revenue growth after 12 months. Their primary marketing efforts were focused on existing customers and those already familiar with their brand, with Google Ads being their main paid advertising channel. RUMBLE stepped in to address the need for new customer acquisition. We developed a consistent content calendar encompassing high-quality videography and photography, alongside founder-led content sharing valuable expertise. Our strategy involved initially boosting social media posts to build brand awareness among new audiences. This then evolved into a more sophisticated Meta Ads campaign structure specifically targeting new customers. The overall Shopify revenue is now significantly trending upwards based on new customers discovering the brand and transitioning to repeat purchasers. The success of these acquisition campaigns has allowed for the implementation of a new Klaviyo program to nurture these newly acquired customers.
RESULTS: Meta Ad Spend $15.6K, 5.56 ROAS, $87.2K Revenue, 378 Purchases.
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Published on
June 23, 2025
