Driving Engagement & Revenue from 70k Rugby Players and Coaches for Rugby Bricks

In 2022, Rugby Bricks engaged me to drive more revenue from their email marketing.

They were at about 5-10% of revenue being attributed to email. Now, more than a third is attributed to email marketing.

By using rugby-related subject lines ('Kick your cart into touch' was a personal favorite) and featuring athletes using Rugby Bricks products, we took their email marketing to a new level and now send a weekly newsletter to over 70,000 rugby players and coaches each week.

Working with Rugby Bricks went so well, I came on at the start of 2024 as a director.