Cookie Dough Collective

Cookie Dough Collective is a small, boutique business selling pre-made cookie dough that is edible raw and cooked. Cookie Dough Collective is the brainchild of Katie, a Canadian native who has reinvented a treasured family recipe to share within a New Zealand market. Cookie Dough Collective started selling cookie dough in early 2019 at market stalls around Auckland and online. Over the first year of business, their following grew significantly. Cookie Dough Collective came to me at a crossroad point, looking to explore ways in which to create a community around the brand, to define their core purpose, and reason for being.
Together we developed a brand strategy that outlined a clear path for the brand going forward. Combining the joyful nature of the product with an authentic voice. Cookie Dough Collective is on a mission to bring their customers together, helping them to feel truly supported and part of a wider community - our Collective.
For this, we created a fresh, new, striking visual identity that optimises on joy and celebration. A suite of iconic and empowering illustrations was developed to help demonstrate the brands' core values. These work alongside a playful cookie-cutter pattern, contemporary colour palette, and friendly typographic treatment.
Since launching their rebrand Cookie Dough Collectives success has continued at pace - giving them a suite of tools to help express their core purpose and to share their vision with New Zealanders.