Shut the Front Door - 2020 Christmas Campaign

Shut the Front Door - 2020 Christmas Campaign is a project by EllaHampshire-Perks

Published on
May 25, 2023

Shut the Front Door is a well-known and loved gift and homewares store, with many locations around New Zealand. Every year they put together a Christmas and summer gifting campaign as this is one of the busiest times of the year for the business.
A vibrant creative direction for the 2020 year-end campaign was developed. The concept focused on the idea of sharing the feeling of connection found within the home at this time of year. A joyful, colourful celebration of togetherness and gifting.
Bright, natural light, and colourful, vibrant backdrops were used to give a sense of celebration and summer warmth. With shadows, fruit and florals utilised to emphasise the feeling of a Kiwi summer and Christmas cheer.
Across the Christmas specific gifting guides, simple and bold paper sheets were used to create dynamic shapes and forms around the items. Helping to give a feeling of gifting and unwrapping. A graphic direction was developed to work in unison with the imagery, this ran across their website, social media, and in-store POS.
Photography by Belinda Merrie
Styling by Kendyl Middelbeek

No items found.

Related Services