Social Media / Marketing for Twisted Frequency Festival NZ

I worked with Twisted Frequency, an independent music and arts festival, as their Social Media Manager to strengthen their digital presence and drive ticket sales. The festival wanted to increase engagement across social platforms and direct more traffic to their website in a competitive events landscape. To achieve this, I developed a cohesive content strategy that combined storytelling with promotion: writing feature articles and conducting artist interviews for the website, collaborating with the wider team on branded social content, and creating teaser campaigns that converted social interest into website visits. Alongside promotional content, I produced engaging and informative posts to nurture community connection and maintain audience momentum leading up to the event. This integrated approach helped grow engagement, increase website traffic, and support stronger ticket conversion.