Hey, I'm Tim. I'm a digital marketing specialist based in Napier, Hawkes Bay. I specialise in digital advertising, with a specific focus on:
- Meta Ads
- Google Ads
- Google Analytics 4
- Google Tag Manager
I have worked with a wide range of clients across different sectors, including e-commerce, hospitality, property, agriculture, cosmetics, music & events, marine, education and more. I use Meta and Google Ads to help businesses achieve their goals, whether that be Lead Generation, Awareness, Sales, etc.
I have a thorough understanding of Google Analytics 4, and use this platform to gather key insights behind user behaviour, marketing campaigns, and website performance. I can use the platform dynamically, meaning I know how to create custom reports to answer key questions, such as:
Has adding testimonials to our product page increased its conversion rate?
Where in the check-out process do we have the biggest drop off?
Which marketing campaign performed best last quarter, and how can we replicate its success?
Did we reach our target conversion rate from newsletters? If not, why not?
Which blog posts generated the most leads? Is there a theme?
I am also experienced in Google Tag Manager, so I know how to set up tracking on your website to ensure that we are measuring all the important actions a user might take. This is critical to the success of ad campaigns, and also useful when it comes to assessing and optimising the performance of your website through Analytics.
I recognise that a lot businesses understand the importance of digital marketing, however many lack the time or resources to properly plan and execute a solid digital marketing strategy. I'm here to fill that gap.
Prior to freelancing, I worked at an ad agency for 3 years, where I managed digital media for some of Australasia's largest agricultural companies, including John Deere, BASF, and Suzuki Marine NZ.
If you're keen to grow your business online using a smart digital advertising strategy that is tailored towards your needs, get in touch.
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