Tim Walker is a freelance Digital Marketing Specialist from Napier

Hey, I'm Tim. I'm a digital marketing specialist based in Napier, Hawkes Bay. I specialise in digital advertising, with a specific focus on:

- Meta Ads
- Google Ads
- Google Analytics 4
- Google Tag Manager

I have worked with a wide range of clients across different sectors, including e-commerce, hospitality, property, agriculture, cosmetics, music & events, marine, education and more. I use Meta and Google Ads to help businesses achieve their goals, whether that be Lead Generation, Awareness, Sales, etc.

I have a thorough understanding of Google Analytics 4, and use this platform to gather key insights behind user behaviour, marketing campaigns, and website performance. I can use the platform dynamically, meaning I know how to create custom reports to answer key questions, such as:

  • Has adding testimonials to our product page increased its conversion rate?

  • Where in the check-out process do we have the biggest drop off?

  • Which marketing campaign performed best last quarter, and how can we replicate its success?

  • Did we reach our target conversion rate from newsletters? If not, why not?

  • Which blog posts generated the most leads? Is there a theme?

I am also experienced in Google Tag Manager, so I know how to set up tracking on your website to ensure that we are measuring all the important actions a user might take. This is critical to the success of ad campaigns, and also useful when it comes to assessing and optimising the performance of your website through Analytics.

I recognise that a lot businesses understand the importance of digital marketing, however many lack the time or resources to properly plan and execute a solid digital marketing strategy. I'm here to fill that gap.

Prior to freelancing, I worked at an ad agency for 3 years, where I managed digital media for some of Australasia's largest agricultural companies, including John Deere, BASF, and Suzuki Marine NZ.

If you're keen to grow your business online using a smart digital advertising strategy that is tailored towards your needs, get in touch.

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