Sandra Groves is a freelance Content Writer from

Hi, nice to meet you. I'm Sandra Groves, a content writer working with B2B clients. I help them inform, educate, and inspire their audiences. I have over twenty years of experience in communications/media before specializing in content writing. I started my business, First Chapter, in 2020.

Before starting the First Chapter, I worked for the Department of Conservation in various roles, where I honed my skills in community relations, communications/media, and public relations.

My qualifications include Diplomas in Public Relations & Community Management and Human Resource Management from the Open Polytechnic. I am currently studying for a degree in communications. Professional development is important to me. I spend time honing my skills and staying current as a member of the Public Relations Institute of New Zealand, the Interpretation Network of New Zealand, and the local Gisborne Chamber of Commerce.

In my business, I have worked on some exciting projects telling stories from heritage trails to nature therapy, co-working spaces, beauty clinics, honey businesses, and community stories, to name but a few.

My areas of expertise include:

  • Website content

  • Communications/Media

  • Newsletters

  • Articles/Stories

  • Blogs

  • Publications/Brochures

I am particularly interested in working with businesses that need help with the above. I offer value and believe that every business is different, so I adapt accordingly. If you're seeking a dedicated, experienced, and professional communications star, I look forward to hearing from you.

Case Studies


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