Meet Samantha Armstrong: Freelance TV & Content Producer in Auckland

Hi my name is Sammy, I’m a TV and advertising producer with 10+ years of experience across NZ’s top broadcasters and agencies - including TVNZ Blacksand and TBWA NZ.

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I now run a remote-first production operation that plugs into agencies and brands as needed. I manage shoots, budgets, crew, and logistics - without the overhead of a full-time hire. Clients get broadcast-quality production without building an in-house team.

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I’m also the founder of IndustryLink, a production and market entry company helping overseas brands launch in NZ, AU, UK, and the US.

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Some past clients include Samsung, ANZ, Land Rover, Woolworths, and DB Breweries.

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Services to list:

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- Remote Production Management

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- Shoot Logistics + Crew Coordination

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- Budget Planning + Oversight

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- Production Consulting

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- Content Strategy + Execution

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- AI-Assisted Production Workflows + Tool Integration

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- Market Entry Production (via IndustryLink)