Jennifer Johnson is a freelance Blog Writer & Website Copywriter for E-Commerce Businesses from Auckland

Hi! I’m Jennifer, a freelance copywriter for small e-commerce brands who want to feel more confident about the content on their site.

I work with product-based businesses across New Zealand and the UK — often ones that have grown steadily, written most of their own content, and now want support to make it all feel clearer, more intentional, and more aligned with where the business is heading.

For example, maybe your blog’s been half-abandoned. Maybe your product descriptions don't seem to be getting people to buy. Maybe you're just too close to it all to know what’s working.

That’s where I'd love to help.

I offer the following copywriting services:

Blog posts that feel helpful, human, and aligned with how your customers think — with room for storytelling, education, and subtle product tie-ins

Product descriptions that focus on how your products fit into real life — drawing on both tactile details and what matters in the decision-making moment

Website content audits that give honest, practical advice you can actually act on — and website copywriting support to put it all into action

And I’ve worked with fantastic brands such as:

Avenue 85 – blog posts, landing pages, and About content that reflects their family-friendly, outdoor-focused tone

Hollands Country Clothing – running their blog strategy and writing weekly content for over a year

Hoggs of Fife – rewriting 350+ product descriptions in a tone rooted in tradition and everyday practicality

Plus, before copywriting, I worked in warehouses and customer service — packing orders, managing stock, helping customers directly. So I don’t just understand how products are sold. I understand how they’re handled, chosen, returned, questioned, and lived with. That behind-the-scenes knowledge shapes how I write.

If you’re looking for someone who’ll treat your words like part of the customer experience, drop me a message and let's chat content.