Tracy Kruger is a freelance Copywriter from Napier

Hey, I'm Tracy from House of Jam in Hawkes Bay. I’m a copywriter, dog parent and sweary plant nut.

My jam is creating engaging content and copy that converts for all kinds of government, entrepreneurial, weird, wonderful, wacky businesses living their best lives. I specialise in web and eCommerce copywriting, working with clients everywhere, in any time zone. With the ability to traverse subjects, formats, styles and voices with ease.

After a baptism of fire as a freelance copywriter in the early 2000s, I hit the eCommerce ground running, emerging with a dual niche of copywriting and an infatuation for analytics.

I have survived bringing up teenagers (that should absolutely be a credential!) and ran a business in Africa for 12 years – also known as wine and crying.

Let’s jam together.

Bring your dogs.

Case Studies


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