After a baptism of fire as a freelance copywriter in the early 2000’s, I hit the eCommerce ground running with zero experience or any proper understanding of the industry.

With more than 20 years’ experience as a hairstylist and salon owner, I branched out with the unwavering support and encouragement of all my clients, family, friends and my incredible husband. Armed with a minute budget and a large dose of enthusiasm, I plunged into an industry I knew nothing about.

Today I freelance in Creative Communications, specializing in copywriting for eCommerce and web as well as a few other things. Including:

·         UX & eCommerce Audits

·         Campaigns – Events & Launches

·         Full spec copywriting services

·         Media & PR Support

I am an analytics junkie with a vocational love of storytelling and a determination to cut through the clutter. Helping businesses work smarter not harder, using just a few strategic tools.

So, tell me your story - I am here to help you embrace your quirks, to discover those definitive, head-turning characteristics and create a powerful showcase of you and your business, that will make you unforgettable.

• Listed as one of the Top 50 Business Women to Watch in 2019 | Entrepreneur Magazine

• Listed on as one of the 15 SA eCommerce Entrepreneurs 2018 | Entrepreneur Magazine

• Founder & former CEO for award-winning (2014 Cape Talk - Sage One Small Business Awards, Top 50 e-Commerce stores 2014 & 2015 uAfrica) e-Comm store Legwear Safari


• Associate Member of PRINZ

• Member of the Hakatere Multicultural Council

Previous business ventures

• Award-winning eCommerce stores {Legwear Safari, Jar of Mielies}

• 2 Hairdressing Salons {Wicked Hair}

• Craft Spice Company {The Mari Spice Co}

• Freelance Copywriting Agency {FatFreePudding}

Previous roles include

• Design & Digital Marketing Manager for a global Online Culinary School in NZ

• Communications & Operations Manager for a New Zealand Creative Agency

Last Updated
April 9, 2020
Published On
August 9, 2019

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