Tracy Kruger is a freelance Copywriter from Napier

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I’m a New Zealand-based copywriter, dog parent and sweary plant nut. My jam is creating engaging content and copy that converts for all kinds of government, entrepreneurial, weird, wonderful, wacky businesses living their best lives. I specialise in web and eCommerce copywriting, working with clients everywhere, in any time zone. With the ability to traverse subjects, formats, styles and voices with ease.

After a baptism of fire as a freelance copywriter in the early 2000s, I hit the eCommerce ground running, emerging with a dual niche of copywriting and an infatuation for analytics.

I have survived bringing up teenagers (that should absolutely be a credential!) and ran a business in Africa for 12 years – also known as wine and crying.

Let’s jam together.

Bring your dogs.


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Please Note - I am currently at max capacity, so please allow 3 - 5 days for an email response.

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Tracy is currently not taking on any new clients

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