I learnt how to be persuasive at AUT University’s famous Ad School under the exacting eyes of Paul White, and I did an internship at Barnes, Catmur & Friends before broadening my writing scope into journalism and other digital content.

I love food and wine, and mostly work with wineries and other producers of delicious luxury items. In particular, I'm interested in direct response advertising - email lists and clubs are a specialty of mine.

With clients across New Zealand, Australia, France and the USA, I tend to work remotely. But I'm happy to join an office space if you have one.