Hayden Maskell is a freelance Copywriter from Wellington

Hello. I'm a copywriter.

I'm Hayden, and I use words to solve problems.

These problems can be practical and immediate, like which words to put on packaging or billboards or advertisements or websites.

They can be grand existential problems like “who are we?” and “how do we go about wiping the floor with our competitors?”.

They can even be day-to-day, run-of-the-mill problems we all face in our working lives, like how to write more clearly and persuasively.

Below is a brief, entirely incomplete list of the creative problems I solve for my clients:

  • Packaging copy
  • Advertising copy
  • Website copy
  • Email marketing
  • Creating brand voice guidelines
  • Developing messaging frameworks
  • Strategic direction
  • Video scripts and captions
  • Upskilling workshops for in-house marketing and social media teams

So: if you’ve got a creative problem like any of the above, I’d like to help you solve it. Contact me today.

Case Studies


Login to your client account to connect with Hayden

Sign up as a client now and get connected with your future project hero – unleash the true potential of your ideas with Unicorn Factory!