Fiona Nagy is a freelance Multi-Passionate Marketer from Auckland

If you're on Unicorn Factory to find a unicorn Marketer - you're on the right page! As a multi-passionate marketer, my broad skillset means you get several marketers in one.

I help start-ups and consumer brands to launch and/or grow.

My marketing experience spans ~10 years and is a combination of corporate employment, freelancing, and entrepreneurship. I've started and grown my own business, worked with clients as a freelancer, for ambitious start-ups, and even for New Zealand's largest company, Fonterra.

I’m always questioning the status quo, digging into data to understand things, and staying on top of new trends and techniques. I’ve learnt tried and true marketing strategies, techniques and processes and then implemented them to get results in businesses like yours.

How I can help:

Go-to-market strategy
Marketing audit & strategy for existing brands
Branding & comms
Website audits and Conversion Rate Optimisation
Improving AOV and LTV through product strategy, pricing, loyalty programs and more
Shopify builds/updates
CRM and marketing automation (Hubspot, Klaviyo, Mailchimp)
General marketing support across comms, content, creative, social media, meta ads manager, marketing emails and more.

eCommerce/Consumer Brands

eCommerce has a special place in my heart and I really enjoy working with D2C brands. I developed, launched and have successfully grown my own e-commerce business 'ROXBOX'. I've also worked for a health supplements company where I developed a new brand and launched a range of products in multiple markets, which grew into a million-dollar business in under 3 years. Together we can create a bespoke plan that spans promotions, website, email marketing, retail, advertising and events to name a few. Not sure what you need? Let's set up a call so I can understand your needs and go from there.

Start-ups

When I joined the team a start-up fintech company, one of the first things I spotted was that their pricing structure was stopping them from getting paying customers. We changed things up and developed a go-to-market strategy then subscriptions started flowing, how satisfying to see! Next up I helped the client to narrow down their target customer, develop buyer profiles and create targetted campaigns to cut CPL by 66%. Whatever your challenge may be - reach out to see if I'm the lady for the job.

I also know and love:

Kids
Science
Health & wellness
Neutraceuticals/supplements
Food
FMCG
SaaS
B2C & B2B

How I can't help:

While I have a working knowledge of SEO and Google AdWords, these are highly specialised areas that are not my forte!

I'll be the first to let you know when something is outside my expertise so you can find the perfect pro to help out. The good news is that I have a network of contacts and old colleagues to call on where a more specialised skillset or lighter support is needed as part of our plan.

Looking to enter retail? I've got my cut-throat sales guru and broker ready to go. Maybe it's social media and ongoing marketing support at a more affordable rate you're after? Let's get my super speedy marketing coordinator (who I've dragged to 2 different permanent jobs with me) onto it! SEO/SEM requirements as part of our marketing plan? I know a man for that!