Wipster

This New Zealand start-up has enormous potential to be a global player in the video production and collaboration space but, as they've quickly grown with with heavy-hitting international clients like Intel, Dell and Visa, they realised that their messaging was no longer quite right for the global stage.

In October of 2021, Wipster approached me for a full overhaul of their website copy and I worked in collaboration with their marketing team and UX designer to completely update the messaging, structure and overall feel of the Wipster digital gateway.